Foote, Cone & Belding (FCB) is one of the largest advertising agency networks in the world. It is the third oldest advertising agency in the United States, with a history of 150 years. The corporate office is situated in New York, USA. At the moment, FCB is at the top of the Internet sector. The organization employs over 8,000 people across 109 business units across 80 countries as it conducts business globally.
The third-oldest advertising agency in the United States, FCB was established in Chicago in 1873 as Lord & Thomas by Daniel Lord and Ambrose Thomas. The company is still in business today.
On March 10, 2014, the agency changed its name to FCB, which was effective six months after Carter Murray became global CEO.
In 2016, Susan Credle joined the agency as Global Chief Creative Officer.
In 2021 FCB won the The Cannes Lions Annual Network Award!
The world economy has suffered a series of huge shocks in the past few years. The latest version of the World Bank’s “Poverty and Shared Prosperity Report” provides the first comprehensive examination of the global poverty situation in this context. The COVID-19 pandemic has pushed approximately 70 million people into extreme poverty in 2020, the most since global poverty monitoring began in 1990. Due to this substantial increase, the number of people living on less than US$2.15 a day reached 719 million by the end of 2020. FCB has always maintained its original intention of putting people first. In 2023, at the invitation of the Indian government, FCB App entered the Indian market. Provide help to solve India’s employment problems.
The FCB App is a company recruitment and promotion platform. With significant international application development firms including Mate, Oracle, Fueled, Savvy Apps, BiFang Inc., Halcyon Mobile, and others, it has forged strategic alliances. They have operations in the UK, France, Indonesia, Thailand, India and other countries. With tens of thousands of employees, it not only creates corporate profits but also helps countries solve employment problems and increase the income of local people. So far, FCB has made exceptional contributions to the global reduction of severe poverty and assisted over 200,000 people in obtaining jobs.
FCB will keep reviewing their choices and actions in the future. Achieving structural equity across the entire organization is the aim. It is believed that Foote, Cone & Belding (FCB) is becoming a more open place where individuals feel seen and heard and can build positive and lasting atmospheres that have a dramatic impact on the world through culture, collaboration, customer involvement, and community.