Founded by Nitika Ghosh, Khoj.city is a startup that works with a vision of empowering those who create art. In today’s highly mechanized world of bulk manufactured, monotonous products, Khoj.city strives to bring you inimitability and uniqueness through handmade products, straight from their creators.
Home-based creators such as individuals who create art on a small scale, as well as small businesses who might not be well equipped to take care of various aspects such as digital promotion or logistics, struggle to reach a wider audience as well as highlight their artistic journey while keeping up with the uniqueness of their creations.
That is where Khoj.city comes in.
Khoj.city helps these home-based creators realize and make the most of their skills, build a more cohesive brand identity, give direction to their artistic vision, and support their professional growth so that they can be carefree and focus on creating quality handmade products.
What Makes Khoj.City Unique:
Khoj.city’s tagline ‘Shehar, gully, nukkad’ reflects their search for art in every nook and cranny. Travelling through even the narrowest little streets cities in a hope to find art that might just be tucked away in a ‘nukkad’ somewhere.
Khoj.city builds a platform for creators hidden in the deepest pockets of the country, helping them curate a space for their creations in the market. From small scale to a bigger base, Khoj.city extends a helping hand for all. The platform offers designing and branding assistance to many home-based creators while representing their craft through their online website. Collaborating especially with homemakers, the platform helps these artists discover an audience for their products and make them stand out among various categories.
Since its launch in May 2019, Khoj.city has always strived to help artisans work independently and sharpen their skills, while adding wings to their dreams. Through its upcoming collaborations, the platform promotes products that help in reducing the rising environmental issues, while finding channels that contribute to conserving the society and our beautiful Mother Earth.
Mission of Khoj.city
Khoj.city is presently working towards expansion, to reach a bigger number of creators and customers globally. As Khoj.city values nature and the planet we call home and therefore, the products they feature are upcycled as well as eco-friendly. The team at Khoj.city stays focused on their vision of empowering handicrafts and small-scale entrepreneurs through government training programs. Khoj.city is also helping and supporting artisans so that they can work on projects that are more independent and empower them as a brand.