|AnarikA has evolved as one of the dominant online ethnic fashion stores in India within a span two years. There are combinations of different elements that have played a significant role in the success of AnarikA, such as their marketing strategy, the way of understanding the marketing policy. Similarly, the right way of utilizing internet technology to advertise the brand and its highly energetic, well-trained team.
There is only one key factor that has introduced AnarikA as an attractive women’s ethnic wear store in all over India, which is putting their customers above all. AnarikA cares about the needs of its customers and gives much value to the client’s preferences. It is obsessed with their consumers. Another secret of AnarikA’s success is that it believes in quality and multiple quality checks are done before delivery. They never make a compromise on the quality of products. AnarikA aspires their consumers by sharing their enthusiasm for fashion
The policy of introducing latest fashion trends in a quick way encourages AnarikA to beat other competitors. Another reason that makes AnarikA the most wanted online apparel store in the long list of women’s clothing brands is that it creates lesser quantities of exquisite designs on high-class fabric instead of generating more volumes. Because AnarikA has a belief in “the lesser the accessibility, the more fascinating an article becomes.” This practice has won the hearts of many consumers. AnarikA does not provide quality along with high price tags. It offers the range of women’s clothing, including salwar kameez, tops, dupattas, kurtis, skirts, and other apparel at affordable prices for its customers.
AnarikA always keeps an eye on how trends are setting, and fashion is changing all around. It always brings unique trending designs based on the latest styles in Indian ethnic wear. From the very beginning, AnarikA follows instant fashion trends and Indian culture and showcase it in the new collection of the store.
It produces more designs rather than creating more quantities per style and add them daily at anarika.com to maximize the client’s purchasing option. There are always new outfits ready to take the spot of out of stock items, and this is how AnarikA has made a successful brand story.
It is not surprising that AnarikA, which started as a small online business, has now become the most prominent ethnic fashion retailer store in India. With its official outlets in Kochi, Kerala, and in India, AnarikA is expanding at the international level, and it has made an announcement that soon it will be offering free shipping to US customers.